The first Bovet model from Pininfarina was the Ottanta Tourbillon, launched in 2010. Before this, the Italian company had not cooperated with the world of fine watchmaking. Contrary to the private label concept, which has been based from the outset on an active and equal partnership, combining the specific strengths of designers and watchmakers, taking into account the constraints of their respective activities. "When we first went to Cambiano to meet the designers at Pininfarina, I remember they asked us questions like 'Is the Bovet 1822 for you, sushi or pizza? Day or night?'," said Mr Raffy. "We were amazed by this associative approach, which turned out to be very stimulating. The approach of the engineers and watchmakers of DIMIER 1738 was to always say yes to new challenges and then look for solutions", continued Mr. Pininfarina. "We The team learned a lot from them."