Digital marketing refers to the set of strategies and tactics used to promote products, services, or brands using digital channels such as websites, search engines, social media, email, and online advertising. It leverages the internet's reach and electronic devices to engage target audiences, drive traffic, and facilitate conversions. With components like SEO, content marketing, social media, and more, digital marketing allows businesses to connect, engage, and interact with their customers in the rapidly evolving digital landscape.
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